In college, we found ourselves part of a new family—not just with classmates and friends but with our pets. As new pet parents, we quickly discovered the joy, but also the challenges, of caring for them. Each trip to the pet store highlighted how pricey and, often, not user-friendly many products were in North America. Instead of settling for what's out there, we saw this as an opportunity to create ZenPetopia—a brand focused on affordable, high-quality pet supplies designed for real pet parents like us. Our goal is to bring thoughtfully crafted, accessible options to all pet lovers, helping make the experience of pet parenthood just as enjoyable and stress-free as it should be.